you probably heard of it from some of its missions:

 

esa must start to communicate efficiently

and speak to the europeans.

 

it has to get out of its own bubble

to share its dream of space.

and it has been quite successful :

but esa is in its own bubble and only speaks
to a very limited audience of sciences insiders.

Ariane

Rockets

International recognition

Galileo system

(GPS via

sattelites)

Exemplary European

agreement

Regular

participation

to the ISS

Job creation

(35000)

The Rosetta

mission

Minimal cost

(1€ 70 / european)

esa is launching the #sharethedream project, 
by inviting all europeans to share their space dream on social media.

exemple :

hugo chooses to share his dream on instagram.

via the hashtag, esa’s robots track down the key words

whom form the dream, and then associate a sign for each of them.

they eventually form

the data-visualisation of hugo’s dream by uniting together.

HugoB : My dream is to discover a new planet inhabited by an other life form #esa #sharethedream

new

planet

inhabited

life form

« My dream is to discover

a new planet inhabited by an other life form. »

the app allows to discover all of european’s dreams.
to find out how many people have the same desires,
what is left to achieve and what are the actions of esa
to make everyone’s dream come true.

through each other’s dreams,

we would see what esa has done to make them come true.

hugo’s dream would join all the other dreams in europe.

and it is by zooming in that we would learn more about esa.

poster with all the collected dreams would be spread around europe.

v

This new link between the institutions and europeans
would be cristallized through flagship stores,
implanted in every capital member countries of esa.

looking into the futur and the imagination

of course, each visitor would go back with a personalised gift

in order to never forget that the european space agency has been working,
from over 40 years, to make our dreams come true.

flagship stores

JUSTINE Ménage ©

ESA finally steps away from its bubble

of science by launching the #sharethedream
project: all europeans are invited to share
their dream of space, on social media.

the european spatial agency

rebranding

 

MASTER DEGREE PROJECT - 2016

esa is launching the #sharethedream project, 
by inviting all europeans to share their space dream on social media. HugoB : My dream is to discover a new planet inhabited by an other life form #esa #sharethedream
v
flagship stores

the european spatial agency

rebranding

 

MASTER DEGREE PROJECT - 2016

ESA finally steps away from its bubble of science by launching the #sharethedream project: all europeans are invited to share their dream of space, on social media.

you probably heard of it from some of its missions:

Ariane

Rockets

Galileo system

(GPS via sattelites)

Regular

participation

to the ISS

The Rosetta

mission

and it has been quite successful :

International recognition

Exemplary
European agreement

Job creation

(35000)

Minimal cost

(1€ 70 / european)

but esa is in its own bubble and only speaks to a very limited audience of sciences insiders.

 

esa must start to communicate efficiently and speak to the europeans.

 

it has to get out of its own bubble to share its dream of space.

esa is launching the #sharethedream project,
by inviting all europeans to share their space dream on social media.

exemple :

hugo chooses to share his dream on instagram.

HugoB : My dream is to discover a new planet inhabited by an other life form #esa #sharethedream

via the hashtag, esa’s robots track down the key words whom form the dream, and then associate a sign for each of them.

« My dream is to discover

a new planet inhabited by an other life form. »

new

life form

inhabited

planet

they eventually form

the data-visualisation of hugo’s dream by uniting together.

the app allows to discover all of european’s dreams. to find out how many people have the same desires,
what is left to achieve and what are the actions of esa to make everyone’s dream come true.

hugo’s dream would join all the other dreams in europe.

and it is by zooming in that we would learn more about esa.

through each other’s dreams, we would see what esa has done to make them come true.

poster with all the collected dreams would be spread around europe.

flagship stores

This new link between the institutions and europeans
would be cristallized through flagship stores, implanted in every capital member countries of esa.

looking into the futur and the imagination

of course, each visitor would go back with a personalised gift in order to never forget that the european space agency has been working, from over 40 years, to make our dreams come true.

JUSTINE Ménage ©